At a piano recital given by George's girlfriend Noel, Jerry teases Elaine by balancing his Tweety Bird Pez dispenser upright on her leg, causing uncontrollable laughter from Elaine. Unnerved by the laughter, Noel makes an embarrassing flub, and afterwards tells George and his friends that the laughter has made her lose confidence in herself as a pianist. Elaine wants to apologize and explain, but George insists she remain silent for fear that Noel will break up with him if she learns that his friend was the one who laughed. Kramer creates a cologne that "smells like the beach," but when he tries to sell the idea to Calvin Klein, the representative says that the beach is an offensive smell, pointing out that people shower after going to the beach to rid themselves of its odor. Jerry hosts an intervention for an old friend, Richie Appel. Richie developed a drug addiction because he believed himself to be the cause of Marty Benson's death from pneumonia after Kramer told him to pour Gatorade on his head after winning a softball game. George is frustrated that he does not have any leverage in his relationship with Noel, stating that "I need hand. I have no hand," and that he fears Noel will break up with him. Acting on advice from Kramer, George preemptively breaks up with her, but she gives into his demands to persuade him to stay, thereby giving him "hand." Later at the intervention, Noel hears Elaine laugh, realizes George lied, breaks up with him, takes the "hand," and implies that George will need his "hand" to masturbate. Richie agrees to enter rehab after seeing the Pez dispenser, which brings up a childhood memory and causes him to admit his drug problem. Richie does well in rehab, but is now addicted to Pez.