Kramer is active in the renovation and reopening of the Alex movie theater. Lloyd Braun is using his connections in the mayor's office to try to give the theater landmark status. Kramer insists that his friends "treat Lloyd like he's one of the gang", because he had a nervous breakdown after derailing the David Dinkins reelection campaign (in "The Non-Fat Yogurt"). This includes voicing enthusiasm for Chinese chewing gum that Lloyd brought. Because Lloyd is her ex-boyfriend, Elaine does not want to sit near him at the Alex, so she says she and Jerry have to sit up front because he forgot his glasses. The seats are so close that they have to sit almost horizontally to watch the movie, causing popcorn to spill onto Elaine's chest. While retrieving popcorn she inadvertently plucks off her ivory button, and unknowingly exposes her cleavage to Lloyd and Kramer. She complains to a policeman that a florist washing the sidewalk with a hose is wasting water. Her open blouse convinces the policeman to order the florist to disconnect the hose. George encounters an old friend Deena, and her father, "Pop," who had suffered a mental breakdown. Pop tinkers with George's car. The cashier at Monk's, Ruthie Cohen, gives George change for $10, when he believes he gave her a $20 bill that he doodled on. George's car catches fire due to Pop's tinkering. The florist cannot extinguish the fire because his hose was disconnected. Kramer insists Jerry wear glasses while around Lloyd so that Lloyd will not realize he and Elaine were avoiding him. Kramer changes the glasses when he finds out that the ones he got from the theatre's lost and found belong to Geoffrey Haarwood, who runs the Institute for the Preservation of Motion Picture Costumes and Wardrobes. The new glasses blur Jerry's vision, so he inadvertently gives Lloyd a $100 bill for the Chinese gum. When Lloyd tries to purchase a hot dog, the theatre vendor asks Lloyd if he is insane, because the hot dog is clearly stale. Kramer insists on eating it to show that Lloyd is not insane, which makes him vomit on the sidewalk. The florist brings his hose back out to clean it up. Elaine confronts him about it, but he accidentally sprays her with water. When she comes to the Alex in her wet shirt, Lloyd again believes she is trying to get his attention. Deena tells George he is showing signs of mental illness, specifically his gloating over Lloyd's mental breakdown and his dogged insistence that Cohen shortchanged him. He tries to get Jerry to vouch for him, but Jerry fails to recognize George due to the glasses. George wears a Henry VIII costume borrowed from Haarwood for Kramer's premiere at the Alex, and discovers he still has the $20 bill. Deena sees George in the costume and runs in terror as he chases her, yelling that he "got it from the Institute". Elaine sees her ivory button on Haarwood's ascot and tries to undo it, making Lloyd and Kramer think she is flirting with him.