A Kenny Rogers Roasters restaurant opens across the street from Jerry's apartment building, with a gigantic neon sign in the shape of a chicken atop the roof. The red light from the sign beams into Kramer's apartment, keeping him from sleeping, so he hangs a banner saying "Bad Chicken" from his window in an attempt to give the restaurant a bad reputation and get rid of the light. To escape the red light, Kramer switches apartments with Jerry. Newman brings over a box of Kenny Rogers Roasters chicken, to which Kramer becomes addicted. Jerry cannot sleep in Kramer's apartment and takes on Kramer's mannerisms, while Kramer becomes more like Jerry. Jerry spots Newman buying broccoli with his chicken at Kenny Rogers and deduces that Kramer is addicted, since Newman hates broccoli. Jerry confronts Kramer and forces him to move back into his apartment. Jerry runs into a college buddy named Seth, whom he persuades to blow off a business meeting to have lunch together. Seth becomes assistant manager at Kenny Rogers Roasters after losing his job due to blowing off the meeting. Elaine is audited by the J. Peterman accounting department after charging personal purchases to the Peterman account, including a sable Russian hat for George. Elaine is able to justify all her purchases as business expenses, except for George's hat, which cost $8,000 and must be returned. George gets a date with Heather, the saleswoman who sold the hat.[2] Heather is annoyed by George, so he leaves the hat behind in her apartment as an excuse to come back, planning to win her over with sheer persistence. When George tries to reclaim it, Heather insists the hat is not in her apartment. As an act of revenge, he steals Heather's clock. Jerry directs Elaine to Kramer's friend Bob Sacamano, who sells Russian hats. However, the Peterman accountant is not fooled by the substitute hat, which is made of nutria fur. To save her job, Elaine sets off for Burma to seek the approval of J. Peterman himself. Peterman agrees to sign off on the purchases, but is interested in seeing the hat and is disturbed by the recent catalog products sold under Elaine’s tenure as president. Jerry shakes the rain-soaked nutria hat while at Kenny Rogers Roasters, covering the food with fur and prompting a shutdown of the restaurant. The neon light goes off, and Kramer puts up a new banner, "Kenny Come Back". George thinks Heather is wise to his theft of her clock and willing to make a swap for the hat. When they meet on a park bench, however, Heather tells him she wanted to meet because she has become attracted to him. She leaves in disgust when she discovers her stolen clock in George's possession.