NBC executives approach Jerry after his comedy act and ask him to come up with an idea for a television series. George decides he can be a sitcom writer and comes up with the idea of it being "a show about nothing". Kramer trades Newman a radar detector for a helmet. Later Newman receives a speeding ticket due to the detector being defective. While waiting to meet the NBC executives, George and Jerry meet "Crazy" Joe Davola, a writer and "total nut" who goes to the same therapist as Elaine, Dr. Reston. Jerry, desperately searching for conversation, says he will see him at a party Kramer is having. When it becomes apparent that Joe knows nothing about it and was not invited, Jerry makes a hasty and unsuccessful attempt to backtrack. George becomes more and more nervous about the impending meeting. Jerry tries to calm him down by building him up. In the meeting, George argues with the executives about his proposed premise ("a show about nothing"; no plot, no stories). It does not go over well with them and when they show displeasure, George refuses to compromise on the idea. Jerry later blasts George for his actions. George starts a relationship with one of the executives, Susan Ross. When George brings her to Jerry's apartment, Kramer drinks spoiled milk and vomits on her. Crazy Joe Davola, upset at not being invited to Kramer's party, attacks Kramer, kicking him in the head. However, Kramer was wearing Newman's helmet at the time, which saves him any visible injury. When Kramer tells Jerry this, he warns him that Joe says he is looking for Jerry as well. Dr. Reston went to Europe with Elaine, so no one is making sure Joe takes his medication. Continuing from "The Pitch," as a result of a blow on the head by Crazy Joe Davola, Kramer starts suffering from hemispatial neglect and possibly a concussion: he forgets to dress/shave half of his body properly, randomly says "Yo-Yo Ma," and starts speaking Italian while talking on the phone. NBC gives Jerry and George another meeting about their idea for a pilot. On the way, Jerry complains that his watch, gifted to him by his parents, doesn't keep time properly and is too slow. Jerry throws the watch in a trash can on the sidewalk. He then runs into his Uncle Leo, who subsequently discovers the watch sitting in the trash. Leo picks the watch out of the garbage and pockets it. Kramer agrees to be an alibi for Newman's trial on a speeding ticket: Newman was simply racing home to stop Kramer, despondent over never becoming a banker, from committing suicide. Once in court, however, Kramer experiences short-term memory loss due to his head injury and completely forgets about their agreed-to alibi, causing Newman's case to crumble. George and Jerry meet with NBC executives and they give the go-ahead for a pilot. Afterwards, Jerry and George go to the coffee shop, where Jerry calls his manager to find out that NBC has offered them $13,000 for the pilot. George thinks this offer is insultingly low, comparing it to what he believes NBC pays Ted Danson. George then glances out the window and thinks he sees Crazy Joe Davola outside, making Jerry and George afraid to leave the cafe. Jerry attempts to enlist the help of a policeman to walk him and George to a taxi cab; however, the policeman orders a sandwich and refuses to escort them out until he has eaten. Meanwhile, Elaine is in Europe with her psychiatrist, who realizes that he did not leave an extra prescription for Joe for the time while he would be on vacation, explaining Joe's imbalanced behavior.