Jerry and George struggle to keep NBC interested in their show. In writing the pilot, they drop their plan to include a character based on Elaine, because they don't know how to write for a woman. Kramer tells Jerry that he encountered Gail Cunningham, who Jerry previously dated; Kramer snubbed her because she refused to kiss Jerry after three dates. Gail confronts Jerry at Monk's Café over Kramer's behavior, for which he disavows responsibility. Elaine is wearing a pair of shoes from Botticelli, and feels embarrassed when Gail makes a big deal over it. George asks his therapist for feedback on the script. She reveals that she didn't like it, and George throws a tantrum. Kramer tells Jerry that he encountered Gail again, and ended up kissing her. Jerry is perturbed that she would willingly kiss Kramer without even going on a real date, and Kramer hypothesizes that it was the snubbing which made her so amorous. After Kramer tells Elaine that Gail told him about Elaine's shoes, she confronts Gail at the restaurant where she is a chef. Elaine, who is coming down with the flu, sneezes on a plate of pasta primavera that is then served to NBC executive Russell Dalrymple. Jerry and George finish writing their script and meet Russell at his apartment home, but Russell runs to the bathroom when he becomes violently ill with the stomach flu. Russell's 15-year-old daughter arrives, and Russell catches George staring at the girl's cleavage; he sends them away without providing any input on the script. Jerry and George decide that the best way to assuage Russell's anger would be to demonstrate their point-of-view by arranging for him to stare at Elaine's cleavage. Gail agrees to inform Jerry when Russell dines at her restaurant again, on the condition that Elaine give her the Botticelli shoes. Elaine wears a low-cut dress to the restaurant and Russell stares at her cleavage; he acknowledges to Jerry and George that a man will stare at cleavage that enters his field of vision. Jerry, George, and Elaine eat at the restaurant. Elaine agrees to go on a date with Russell. She persuades Jerry and George to write her into the 'Jerry' scripts. When she suggests a scenario where the butler is distracted by her cleavage, the others decry this type of humor as "too broad" for their show, but soon relent.